SurakshitMarg

A road safety initiative that engages students, schools, and local communities to raise awareness and encourage responsible road behaviour.

About SurakshitMarg

SurakshitMarg is a road safety initiative launched by Popular Vehicles & Services Limited (PVSL) in association with the SCMS Institute for Road Safety and Transportation in FY 2024-25. It focuses on promoting road safety awareness among students and local communities. The programme engages students, families, and transport stakeholders such as bus and autorickshaw drivers through sessions, activities, and community participation, encouraging safer road behaviour in everyday situations.

Focus Area

Road safety awareness and community engagement

Beneficiary Group

Students, teachers, local communities and road users, including transport stakeholders.

Regions/Locations

Schools and surrounding communities in Kerala.

Implementation Partners

SCMS Institute for Road Safety and Transportation, along with schools and local communities.

47 safety improvements initiated in school zones
73 first responder groups formed for emergency response
₹9,40,000 road safety funds awarded to winning schools
₹54,80,000 CSR investment by the Kuttukaran Group

Students Trained as Road Safety Ambassadors

School Zone Safety Improvements Initiated

First Responder Groups Formed

School Zones Audited using IRF India Tools

GLIMPSES FROM THE INITIATIVE

Our CSR Initiatives

CSR 2025-2026| Surakshitmarg 2.0

Surakshitmarg 2.0 being inaugurated by Hon. Chief Minister of Kerala Shri. Pinarayi Vijayan at his Office in the presence of Shri. Naveen Philip, MD, Kuttukaran Group; Shri. Pramod P. Thevannoor, SCMS Group Managing Director and Executive Trustee; Shri. Prathik Nayar, SCMS Group Director; Shri. G. Adarsaumar, Director, SCMS Institute for Road Safety and Transportation.

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2024-2025

SurakshitMarg 2024-2025

As part of Kuttukaran Group’s CSR initiatives, Popular Vehicles Services Ltd, the holding company and Popular Auto Works, Popular Mega Motors, Popular Auto Dealers and Prabal Motors, the subsidiary Companies are jointly launching a mega project – SurakshitMarg - focussing on Road Safety. This is being done in association with SCMS Institute for Road Safety and Transportation.

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